Elena, an AI chatbot for a hydraulic hose store
GidravlikTekhPromSnab (gt-ps.ru) is a Russian supplier of hydraulic hoses, industrial hoses, and fittings. Its customers include construction companies, manufacturers, and service centers. Buyers often need help choosing a diameter, pressure rating, and connection type. The sales team could not keep up with every inquiry during business hours.
The goal was to create an intelligent assistant that advises customers 24/7, reduces the sales team's workload, and encourages purchases.
Elena appears in a corner of the site to help with hydraulic hoses and fittings. An animated avatar and an online status with a quick-reply message make the conversation feel personal. When visitors open the chat, she introduces herself and offers a reason to continue:
«I am Elena, your advisor for hydraulic hoses and fittings. Answer a few questions to receive a personalized promo code for 5% off.»
The offer gives customers a reason to start a conversation. The bot learns what they need, qualifies the lead, and passes an interested contact to the sales team.
- Explain the product range — hydraulic, standard, compact, and steel-braided hoses
- Help customers choose products — asks about pressure, diameter, and equipment type
- Provide a personalized promo code — a 5% discount encourages conversation and purchase
- Work 24/7 — answers immediately, including nights and weekends
- Pass leads to the sales team — qualified leads with their requirements already collected
- Reduce the support workload — handles common questions automatically
The chat widget is built into the website. Elena's avatar appears in the lower-right corner of every page, including the homepage and catalog. The bot remembers the conversation and avoids repeating questions. It feels like messaging a sales representative rather than using a standard FAQ bot.
Elena's appearance matches the advisor in the site's main banner: a woman in a branded uniform against a background of industrial equipment. This keeps the brand consistent and builds trust.
Elena turned passive site visitors into active participants in a conversation. The 5% promo code gives them a clear reason to share what they need. The sales team receives inquiries with the relevant details already collected, rather than starting with cold outreach.
An intelligent chatbot — a sales assistant that works around the clock without sick days or vacations.
We build AI assistants for online stores and service websites. A bot can answer questions, qualify inquiries, collect contact details, and pass interested leads to the sales team automatically.
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